Privacy Policy


This privacy policy is designed to inform users of the Crumbdrop website ( and Crumbdrop mobile apps (collectively referred to as "The Service") about how FleetingLook, Inc. doing business as Crumbdrop ("Crumbdrop" or "FLI" or "we") gathers and uses anonymous and member information, and in what circumstances FLI will disclose such information. FLI will take reasonable steps to protect user privacy consistent with the guidelines set forth in this policy and with applicable U.S. laws. In this policy, "user" or "you" means any person viewing any page of the Service.

What Information Do We Collect?

Member Information: FLI collects certain information you provide to us when using the Service. When you create an account, we collect certain personal information, such as your name, picture, email address and phone number. We will also collect your login credentials to your social network accounts, such as Facebook and Gmail, when connecting those accounts with the Service. 

If you allow the Service to use your location/GPS coordinates (or other identifiers) by actively enabling this option, we will automatically collect that information in order to optimize the capabilities of the Service and your user experience. You can enable or disable location services at any time through your mobile device settings. 

Cookies: When you view the "Web Site", a small file called a cookie is placed on your hard drive. You can set your browser to notify you when you receive a cookie, giving you the chance to decide whether or not to accept it. (However, by not accepting cookies, some of our web pages may not display properly or you may not be permitted to access certain information.) If you become a Member FLI will use cookies to authenticate your identity when you visit the Site and to personalize your user experience, such as by displaying your username, when you log on. FLI uses cookies to obtain anonymous information such as the number of visits to the Site that a certain user has made, the movement of the user through the Site, and the searches and calculations that the user conducts on the Site.

Clear GIFs: We use electronic images known as "clear GIFs" -- sometimes called "transparent GIFs", "Web bugs", "pixel tags" or "beacons" -- that allow us to track general user traffic patterns. FLI also automatically receives and records information from our servers and from your browser, including your IP address, the time, and information about the page you requested. This information is included in Clickstream Data (defined as the information that FLI collects through cookies, log files, beacons and clear GIFs).

Supplementary Information: FLI may supplement Member Details with publicly available information. For example, if a Member indicates she lives in X zip code, we may obtain information giving representative geographic information about X zip code. This information is called "Supplementary Information".

How Do We Use the Information We Collect?

Member Information: FLI collects member information supplied by visitors who create accounts, as described above, for the following purposes:

  • To provide customer service;

  • To continually improve your user experience and the capabilities of the Service;

  • To allow you to share Service Content with individuals or groups via email or text messages (standard rates apply) or with your social networks;

  • To provide alerts or updates related to the Service;

  • To accurately allow you to use your location for the purposes of Service Content

  • For any other purpose for which the information was collected related to the Service.

Cookies: FLI uses persistent cookies to link Members to their account information, which allows our system to confirm a user's identity and access level on the Site. FLI also uses that information to track service selections, and to ensure that Members do not have to log in each time they visit the Site.

Clear GIFs: We use these tracking technologies for a variety of purposes, including:

  • Keeping count of return visits to our Site

  • Accumulating and reporting anonymous, aggregate, statistical information on Web site and content usage to our partners and customers

  • Determining which features visitors like best to help us improve our content and site, personalize your user experience, and measure overall site effectiveness

Supplementary Information: We use Supplementary Information to understand our customer base and to market our services more effectively.

What Information Do We Disclose to Third Parties?

Disclosure of Anonymous, Aggregated Information We aggregate user information, including Clickstream Data, and disclose such information in an aggregate, non-personally identifiable manner to advertisers and other third parties for marketing, promotional, and other purposes. FLI also discloses aggregated user statistics in order to describe our services to prospective customers and partners, and other third parties, and for other lawful purposes. We may provide summary reports to potential advertisers and marketing partners, based on our analysis of Clickstream Data. The type of information included in a summary report is "3,000 people looked at your information this week." This aggregated information is anonymous and does not disclose to third parties any Member Details about the individual users who viewed content.

Disclosure of Personal Information FLI will not disclose Member Details or other personally identifiable information to any third parties except when we have your consent to share the information or as otherwise permitted by this Privacy Policy. FLI reserves the right to disclose any information FLI collects in connection with the Service (a) to any successor to FLI's business as a result of any merger, acquisition or similar transaction; and (b) to the extent required by law or if in FLI's reasonable discretion disclosure is necessary to protect FLI's legal rights or to protect third parties.

How Can You Opt Out of Use and Disclosure of Your Information?

FLI will only use your Member Details for the purposes described in this Privacy Policy or subsequently authorized by you. You can opt out of having your aggregated Clickstream Data disclosed as described above by not becoming a member and not viewing the Site. FLI operates on the basis that users can view the Service in return for providing Member Details to FLI and allowing our use and disclosure as described above. If you do not want your information used and disclosed in this way, you must not become a member or view the Service. To contact us regarding a privacy issue, please send an email to Please be sure to include the site so that we may better serve you. If you want your subscriber information deleted from the FLI database, please contact us at and we will remove your Member Details. Information provided to us by you is, however, subject to disclosure pursuant to any applicable laws.


FLI has implemented reasonable security measures to protect information from loss, misuse and unauthorized access, disclosure, alteration or destruction. Our security systems include authenticated access to internal databases, audits of procedures, and regular reviews of overall security.

Access and Updating of Information

FLI is happy to allow users to review, amend, or delete Member information, at any time and as often as necessary. Users who wishes to make such changes, are experiencing problems with our services or who have questions about how our services work can contact us by sending an email to:


Links: The Service contains links to other websites. FLI is not responsible for the privacy practices or the content of those Sites. Users should be aware of this when they leave our Service and review the privacy statements of each Web site they visit that collect information. This Privacy Policy applies solely to information collected by this Service. Business Transfers: We are always seeking to improve our Service and our business. If all or part of FLI is sold, merged or otherwise transferred to another entity, the Member Details that you have provided to us along with Clickstream Data may be transferred as part of that transaction. In these circumstances, FLI will require that the information be used by its successor in a manner that is consistent with the FLI Privacy Policy in effect at the time FLI received the information.  Amendments: FLI may modify or amend this policy from time to time. If we make any material changes, as determined by FLI, in the way in which information is collected, used or transferred, we will notify you of these changes on our site(s), apps, or by e-mail and provide a link to the new privacy statement. If you object to any of the changes, you can have us delete your information from our database by contacting  Site Visitors from outside the United States: FLI and its servers are located in the United States and are subject to the applicable state and federal laws of the United States. If you choose to access the Service or become a Member, you consent to the use and disclosure of information in accordance with this privacy policy and subject to such laws.  Options: Users who would rather not provide any of the user data requested by our registration process do not need to register with us. You can still view much of the content and use many of the services offered by our Service without creating an account. If you choose not to provide some information when creating an account, certain products or services may not be available to you.


If you believe that FLI has not complied with this Privacy Policy, or if you have any other complaint with regard to collection, use or disclosure of personal information by FLI, you may send a written notice of complaint to: 

FleetingLook, Inc.
P.O. Box 32104
Washington, DC 20007



FLI will investigate your complaint and respond to you promptly.

Effective Date of this policy: October 10, 2012